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Drinking water quality in the new millennium: The risk of underestimating public perception
Publication year - 2002
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2002.tb09516.x
Subject(s) - competitor analysis , bottled water , business , marketing , product (mathematics) , market share , quality (philosophy) , point (geometry) , water quality , engineering , environmental engineering , philosophy , epistemology , geometry , mathematics , ecology , biology
In the 1960s, there was a proud industry that could claim that its product was used in virtually every home in the United States. Over a 40‐year period, that industry lost nearly 60% of its customers to competitors and it didn't lift a finger. It continues to lose customers. Can you imagine being in a business that could ignore that kind of a market‐share decline? That industry is the US drinking water community. And its competitors appear to be the bottled water and point‐of‐use/point‐of‐entry providers. — A Strategic Assessment of the Future of Water Utilities