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Don't Confuse Marketing With Public Participation
Author(s) -
Katz Sara M.
Publication year - 2002
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2002.tb09504.x
Subject(s) - marketing communication , marketing , public relations , business , sociology , computer science , political science
This article discusses how marketing and public participation are two distinct types of communication with different, and complementary, goals. Criteria are given for choosing the right approach for the communication goal, along with examples of different kinds of communication goals.