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Using the CCR to Talk to Your Public
Publication year - 2002
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2002.tb09499.x
Subject(s) - stakeholder , business , quality (philosophy) , process (computing) , water quality , perception , distribution (mathematics) , environmental planning , environmental resource management , process management , public relations , computer science , political science , environmental science , psychology , ecology , philosophy , epistemology , operating system , mathematical analysis , mathematics , neuroscience , biology
This article describes how the District of Columbia Water and Sewer Authority (WASA), a newly formed authority that inherited poor public perception about both the quality of water supplied and the management of the distribution system, used the Consumer Confidence Report (CCR) to re‐introduce itself and improve its image. The CCR was recognized as a vehicle to communicate improvements in water quality and services. Equally important, the stakeholder process used to develop the CCR served as a model for WASA's other public involvement activities and provided several spin‐off benefits.