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An Executive Perspective
Author(s) -
Hoffbuhr Jack W.
Publication year - 2000
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2000.tb09029.x
Subject(s) - perspective (graphical) , association (psychology) , executive director , column (typography) , executive summary , management , political science , public relations , business , psychology , engineering , economics , computer science , finance , telecommunications , frame (networking) , psychotherapist , artificial intelligence
In his column, AWWA Executive Director Jack Hoffbuhr discusses how aversion to change is part of human nature, from remote villages in Peru to volunteer‐based groups such as AWWA. He describes how the association is now vibrant, financially healthy, and is respected globally, after a major rebuilding about 10 years ago and renewed commitment to the membership and to public health. He points out how the QualServe program, online learning, e‐commerce, a more aggressive public communications program, strategic alliances, plus a new look and redefined content in the Journal are examples of the changes that the association must continue to make to be successful.