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Forces transforming the water business
Author(s) -
Shorney Frank L.
Publication year - 2000
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2000.tb08790.x
Subject(s) - business , resizing , the internet , service (business) , marketing , industrial organization , international trade , computer science , european union , world wide web
The global economy, burgeoning populations, and rapidly evolving information technologies are changing the way the water industry does business. To stay competitive in today's business environment, the water profession must adapt to dynamic forces that are transforming societies worldwide. In the area of commerce, local and national borders are vanishing, replaced by a global economy. Populations are booming in undeveloped countries and shrinking elsewhere. The Internet provides instant information to a worldwide audience, all potential consumers of the new e‐commerce. The challenge to the water industry is to adjust to meet these developments by incorporating appropriate technology as it develops, forging better employee–management relationships, and improving customer service and communication.