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The Social Acceptability of Water Conservation in Springfield, Ill.
Author(s) -
Lant Christopher L.
Publication year - 1993
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.1993.tb06045.x
Subject(s) - water conservation , residence , toilet , business , environmental science , environmental engineering , sociology , irrigation , ecology , demography , biology
Water conservation initiatives are more likely to succeed if they are socially acceptable. A survey of 2,700 residential customers of Springfield (Ill.) City Water, Light and Power was conducted to assess the acceptability of 12 possible conservation measures and the relationship between demographic and attitudinal factors and overall acceptance of conservation. Lawn watering restrictions, education, home water‐saver kits, low‐flush toilet rebates, and a low‐flow fixtures ordinance for new construction were most acceptable. Overall acceptance of conservation is strongly related to attitude regarding importance of water conservation and is also related to age, income, and type of residence.