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Responding to Customer Concerns About Home Treatment Devices
Author(s) -
Yoo R. Scott
Publication year - 1987
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.1987.tb02920.x
Subject(s) - business , marketing , customer service , action (physics) , quality (philosophy) , service (business) , customer retention , tap water , service quality , water utility , public relations , internet privacy , water supply , engineering , computer science , environmental engineering , philosophy , physics , epistemology , quantum mechanics , political science
Although most vendors of home water treatment devices use ethical sales methods, a few unscrupulous salespeople can cause serious public relations problems for water utilities. To be effective in responding to customer concerns, utilities should be proactive in providing information about tap water quality. Utilities should also be prepared to take action against fraudulent advertisers in their service areas.