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Surviving a Media Blitz
Author(s) -
Jackson Thomas C.
Publication year - 1987
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.1987.tb02788.x
Subject(s) - scope (computer science) , haven , plan (archaeology) , state (computer science) , public relations , political science , media coverage , media relations , safe haven , business , public administration , sociology , computer science , media studies , history , economics , mathematics , programming language , international economics , archaeology , algorithm , combinatorics
Guidelines are presented for implementing public relations programs for dealing with the media during crises. Utilities are urged to start communicating as soon as a problem situation exists and to communicate frequently. Specific strategies to help survive a media blitz are discussed including defining the scope of the problem, implementing a plan for communications, providing a spokesperson, informing employees, and keeping the press and local, state, and federal officials informed of developments. Experiences in dealing with the media after detection of high concentrations of bacteria in the distribution system at the South Central Connecticut Regional Water Authority in New Haven, Connecticut are related.