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Effective Public Relations for Public Utilities
Author(s) -
Minors Charles R.
Publication year - 1974
Publication title -
journal ‐ american water works association
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.1974.tb02106.x
Subject(s) - face (sociological concept) , business , big business , computer science , public relations , risk analysis (engineering) , marketing , computer security , economics , political science , sociology , market economy , social science
The larger a company becomes, the more problems it incurs, and one of the most difficult problems that big‐business personnel face is that of attaining and maintaining the good will of consumers.