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The Silent‐Consumer Issue
Author(s) -
Knauer Virginia H.
Publication year - 1974
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.1974.tb02102.x
Subject(s) - ignorance , apathy , action (physics) , quality (philosophy) , business , water quality , marketing , psychology , political science , law , ecology , epistemology , philosophy , physics , cognition , quantum mechanics , neuroscience , biology
Misconceptions, apathy, and ignorance on the part of the public have been instrumental in delaying action where water‐quality improvement is concerned. Only recently have efforts been initiated to enlighten people about their water and what it contains, but more cooperation is needed among water utilities, consumer and civic groups, and environmental organizations if higher‐quality water is to be attained.