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Water Utility Image–Imagination and Modest Budget
Author(s) -
Mortensen W. Fred
Publication year - 1966
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.1966.tb01710.x
Subject(s) - water utility , public opinion , image (mathematics) , economics , environmental economics , public economics , business , computer science , political science , water supply , environmental science , artificial intelligence , law , politics , environmental engineering
This article discusses how much can be done along the lines of cultivating favorable public opinion by even the smallest and least prosperous water utility. The article describes how rather impressive programs, which enhance the image of the water utility in the minds of its public, can be carried on without spending great sums of money. Various avenues are presented for focusing the public's attention on the good works of water utilities at surprisingly little cost.