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Public Relations and Water Utilities
Author(s) -
West Madison F.
Publication year - 1963
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.1963.tb01173.x
Subject(s) - political science , public relations , public administration , sociology
This article discusses the importance of public relations in the water industry, and presents a formula which is helpful in thinking about public relations, credited to Dan Forrestal, former president of the Public Relations Society of America. Requirements of a good public relations program are also provided.