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Why Is a Mission Statement Important and What Should It Contain?
Author(s) -
Mercer Ken
Publication year - 2010
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/j.1551-8701.2010.tb03041.x
Subject(s) - statement (logic) , mission statement , foundation (evidence) , problem statement , product (mathematics) , computer science , simple (philosophy) , sentence , public relations , management science , political science , engineering , epistemology , artificial intelligence , law , philosophy , geometry , mathematics
This month's question asks about developing a utility mission statement. An effective mission statement serves as the foundation from which to communicate a water provider's critical purpose to its staff and the community, and helps a utility shape how it perceives itself and what role it plays in the community. In developing a mission statement, a range of stakeholders should be involved so that the final product accurately reflects what the utility does. It should be a simple, one or two sentence message that is easily remembered and repeated, and publicized by both internal and external communications programs. The article provides several examples of water utility mission statements.