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We Need Our Customers to Complain
Author(s) -
Whelton Andrew J.,
Cooney Margaret F.
Publication year - 2004
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/j.1551-8701.2004.tb01775.x
Subject(s) - complaint , notice , business , waterborne diseases , track (disk drive) , quality (philosophy) , public relations , public health , internet privacy , outbreak , marketing , political science , medicine , computer science , law , nursing , philosophy , epistemology , virology , operating system
This article discusses the importance of public feedback, or customer complaints, in responding to changes in their water quality as the first responders to possible contamination events. It explains the “syndromic surveillance” concept that public health officials use to track possible waterborne disease outbreaks and explores how this concept can be applied to drinking water surveillance. Topics covered include: complaints to notice; real world examples; making the first response; reviewing the data; and, refining the complaint system.