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Solving Customers' Taste and Odor Complaints
Author(s) -
Burlingame Gary A.
Publication year - 1999
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/j.1551-8701.1999.tb02206.x
Subject(s) - odor , complaint , taste , advertising , computer science , marketing , psychology , business , neuroscience , political science , law
This is the first of a two‐part series on getting to the source of taste and odor problems. The first installment addresses the importance of the first response to a customer complaint when solving taste and odor problems. The second installment, which will appear in next month's issue, will detail how to identify and solve problems.