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Fight Consumer Fear, Suspicion With Straight Talk
Author(s) -
Lay Trudie
Publication year - 1989
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/j.1551-8701.1989.tb00761.x
Subject(s) - public relations , quality (philosophy) , advertising , psychology , business , political science , epistemology , philosophy
Communication with consumers about water quality is effective in improving public relations. The article discusses starting a newsletter, publicizing meetings, using bill stuffers, and making speeches as ways of improving communication.