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Effective Public Relations in Boca Raton, Fla.
Publication year - 1984
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.1002/j.1551-8701.1984.tb00347.x
Subject(s) - public information , library science , quality (philosophy) , public relations , political science , sociology , computer science , philosophy , epistemology
This article outlines various public relations techniques used by the city of Boca Raton, Florida. Press releases, editorial page contributions, recorded telephone messages, sponsorship of a student project to build a treatment plant model, water quality brochures, and other public information efforts have all been effective activities.