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Dream busters … clinic income
Author(s) -
Hasler JF
Publication year - 1995
Publication title -
journal of dental education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.53
H-Index - 68
eISSN - 1930-7837
pISSN - 0022-0337
DOI - 10.1002/j.0022-0337.1995.59.9.tb02969.x
Subject(s) - dream , quality (philosophy) , order (exchange) , service (business) , patient care , service quality , psychology , medical education , nursing , medicine , marketing , business , finance , neuroscience , philosophy , epistemology
In summary, the best clinical education occurs in a setting of exemplary patient care. The critical factor is quality–not just technical quality, but those features by which patients judge quality. Commitment to service should be enhanced and barriers should be minimized in order to achieve efficient and personalized patient care. And, schools must always reach for a higher standard, (9) exceeding their patients' expectations. As Pacific Bell Telephone says in its commercials: “Good enough isn't.”