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Determinants of investor satisfaction with e‐commerce platforms and traded products in student housing development in Ghana
Author(s) -
AttakoraAmaniampong Elvis,
Miller Appau Williams,
Aziabah Samson Akanvose
Publication year - 2021
Publication title -
the electronic journal of information systems in developing countries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.41
H-Index - 18
ISSN - 1681-4835
DOI - 10.1002/isd2.12162
Subject(s) - business , marketing , revenue , quality (philosophy) , product (mathematics) , exploratory factor analysis , confirmatory factor analysis , key (lock) , e commerce , exploratory research , customer satisfaction , globalization , finance , economics , computer science , market economy , philosophy , geometry , mathematics , computer security , epistemology , sociology , world wide web , anthropology , service (business)
Abstract Globalization and its attendant expansion of businesses continue to create opportunities for the use of e‐commerce. E‐commerce is noted for contributing to cost reduction, capital expansion, efficiency and high client satisfaction in businesses. Unfortunately, there is dissatisfaction among investors in student housing with the application of e‐commerce in Ghana. This study examined the key factors influencing satisfaction among investors in student housing with e‐commerce platforms and traded products in Ghana. A concurrent mixed design based on survey and interviews, as well as an Exploratory Factor and thematic analyses of data were used. Whereas security and interface features were key factors influencing investors' satisfaction with e‐commerce platforms, product availability and quality of packaging were key factors influencing investors' satisfaction with traded products. It would be worthwhile for website designers to consider these factors in designing websites. Also, by considering these factors, suppliers can increase their revenues. Furthermore, the results of this exploratory factor analysis means that further confirmatory studies may be conducted to validate the findings.