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Attitudinal choice models with applications in human decision making
Author(s) -
Aggarwal Manish
Publication year - 2019
Publication title -
international journal of intelligent systems
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.291
H-Index - 87
eISSN - 1098-111X
pISSN - 0884-8173
DOI - 10.1002/int.22106
Subject(s) - character (mathematics) , decision maker , discrete choice , computer science , artificial intelligence , mathematics , machine learning , mathematical optimization , operations research , geometry
Abstract A new family of attitudinal discrete choice models is proposed by considering the attitudinal character and the weight vector, both of which are specific to a decision maker (DM). Given the attribute values of different alternatives, the proposed models give varying choice probabilities, as per the DM's‐specific attitudinal character and the weight vector. It is also shown that the conventional discrete choice models are the special cases of the proposed attitudinal models. The proposed choice models are also generalized through an additional parameter to add to their capabilities. An application on real data is included to demonstrate their usefulness in the real world.