Premium
A Systemic Perspective for Mass Customization: An Approach to Defining Product Lines
Author(s) -
Giovannini Antonio,
Aubry Alexis,
Panetto Hervé,
Haouzi Hind El
Publication year - 2013
Publication title -
insight
Language(s) - English
Resource type - Journals
eISSN - 2156-4868
pISSN - 2156-485X
DOI - 10.1002/inst.201316410
Subject(s) - citation , perspective (graphical) , product (mathematics) , personalization , mass customization , library science , computer science , sociology , world wide web , artificial intelligence , mathematics , geometry
International audienceNowadays, the customer-oriented market and the stress on performances lead a lot of enterprises to adopt the Mass Customization (MC) (Davis 1987) strategy as identified in (Tseng and Jiao 2001). Ideally MC is a business approach that provides a product customization capability like an engineer-to-order organization (ETO - the product is designed at each order entry), preserving the mass production efficiency. In this paper, we cope with the formalization of the link between customer needs and the customized product variant that can be configured starting from them. The aim is to propose a way to build this link for formalizing the product variety in the customer domain. This paper is based on industrial cases of Trane, a multinational company that develops, manufactures and commercializes air-handling systems