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How we think they see us? Valence and difficulty of retrieval as moderators of the effect of meta‐stereotype activation on intergroup orientations
Author(s) -
Vázquez Alexandra,
Yzerbyt Vincent,
Dovidio John F.,
Gómez Ángel
Publication year - 2017
Publication title -
international journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.75
H-Index - 62
eISSN - 1464-066X
pISSN - 0020-7594
DOI - 10.1002/ijop.12260
Subject(s) - psychology , valence (chemistry) , stereotype (uml) , meta analysis , outgroup , social psychology , cognitive psychology , chemistry , organic chemistry , medicine
Previous research indicates that meta‐stereotypes are predominantly negative. However, the valence of the meta‐stereotypes may not be the only factor accounting for the detrimental effects associated with their activation. In addition to valence, we propose that the subjective difficulty of retrieving the meta‐stereotype might critically determine whether its activation deteriorates intergroup orientations. An experimental study showed that the effect of the meta‐stereotype activation on the desire to interact with outgroup members was moderated by the interaction between the valence of the meta‐stereotype and its difficulty of retrieval. In particular, the activation of a positive meta‐stereotype deteriorated intergroup orientations when the difficulty of retrieval was high as compared with a condition in which the difficulty of retrieval was low. In sharp contrast, the activation of a negative meta‐stereotype worsened intergroup orientations when the difficulty of retrieval was low as compared with a condition in which the difficulty of retrieval was high.