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Examining saving habits and discriminating on the basis of demographic factors: A descriptive study of retail investors'
Author(s) -
Prasad Swati,
Kiran Ravi,
Sharma Rakesh Kumar
Publication year - 2021
Publication title -
international journal of finance and economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.505
H-Index - 39
eISSN - 1099-1158
pISSN - 1076-9307
DOI - 10.1002/ijfe.1939
Subject(s) - investment (military) , likert scale , descriptive statistics , scale (ratio) , descriptive research , business , economics , actuarial science , marketing , psychology , geography , social science , statistics , developmental psychology , mathematics , cartography , sociology , politics , political science , law
This paper tries to investigate that is there any discrimination in saving habits based on various demographic factors. The study is based on primary data collected through a questionnaire on a Likert Scale of 1–5. Investor's savings habits have been classified as low, medium and high. The findings of the study show that there is significant discrimination in investors' savings habits based on demographic factors. The results of this study help financial institutions and bankers focus on these factors to develop successful strategies to promote saving and investment habits among retail investors.