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Blue Cross of California: Human resources in a changing world
Author(s) -
Ulrich David O.,
Clack Beverly A.,
Dillon Larry
Publication year - 1985
Publication title -
human resource management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.888
H-Index - 94
eISSN - 1099-050X
pISSN - 0090-4848
DOI - 10.1002/hrm.3930240106
Subject(s) - corporation , business , marketing , human resources , competitive advantage , core (optical fiber) , management , public relations , finance , economics , telecommunications , political science , computer science
Blue Cross of California--a nonprofit corporation--is refocusing itself strategically to become competitive in the rapidly changing health field. It must improve its ability to manage the transition for several years to come. Sustained effort's to ensure continuity will involve generating commitment to the vision of the "new" Blue Cross of California beyond a small, core group of executives at the top, down into middle management and lower level workers. A premium will be placed on developing people skills to deal with innovation and new products, and slowly fostering the new culture.