Revitalization: The most difficult of all strategies

American industry following World War II has enjoyed much success, primarily built on growth and easily consumed material and human resources. Since 1973, however, resources have become increasingly critical and problems increasingly complex. Organizations large and small are faced with dramatic change. Strategies for growth and decline are clearly understood. A little‐noted strategy, yet the most difficult of all strategies to implement, is that of revitalization. This article emphasizes the use of technology, middle managers, and interdisciplinary organization analysis as the necessary ingredients for American revitalization strategy success in the 1990s.