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Form, content, and function: An evaluative methodology for corporate employment web sites
Author(s) -
Cober Richard T.,
Brown Douglas J.,
Levy Paul E.
Publication year - 2004
Publication title -
human resource management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.888
H-Index - 94
eISSN - 1099-050X
pISSN - 0090-4848
DOI - 10.1002/hrm.20015
Subject(s) - content analysis , web site , snapshot (computer storage) , perception , function (biology) , business , marketing , computer science , public relations , knowledge management , psychology , world wide web , sociology , political science , the internet , database , social science , neuroscience , evolutionary biology , biology
The current article reports the findings from two qualitative analyses of organizational Web sites drawn from two years of Fortune's list of “Best Companies to Work For.” The results of these analyses provide a snapshot of online employment recruitment practices at two periods in time and supplied data for a classification procedure used to develop an evaluative methodology for assessing the impact of Web sites on job‐seeker perceptions. The subsequent analysis provides insight about how the form, content, and function of employment Web sites affect job‐seeker employment‐pursuit decisions. Trends identified in this research also provide guidance for future research and practice in the area of employment Web‐site strategy and design. © 2004 Wiley Periodicals, Inc.