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Creativity: An Asian‐Euro‐African Perspective , edited by Ai‐Girl Tan. Singapore: Research Publishing Services, 2011. 226 pages, $56.00 (softbound), ISBN: 978‐9‐8108‐5467‐6
Author(s) -
Reio Thomas G.
Publication year - 2011
Publication title -
human resource development quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.756
H-Index - 65
eISSN - 1532-1096
pISSN - 1044-8004
DOI - 10.1002/hrdq.20088
Subject(s) - creativity , publishing , context (archaeology) , perspective (graphical) , sociology , public relations , politics , globalization , management , social science , psychology , media studies , political science , law , social psychology , economics , visual arts , history , art , archaeology
Social, cultural, economic, and political pressures emerging from operating in the context of a rapidly changing, resource limited world require creative thinking and behavior by a society's leaders, managers, professionals, and workers. Each needs to think and act creatively to solve seemingly intractable problems when tried‐and‐true methods for leading an organization, managing a business, training employees, or working on an assembly line, for example, are no longer viable in light of pressing environmental contingencies. Indeed, few would argue that the need for understanding the nature of creativity and how to foster it best throughout society has never been greater. Still, although creativity theorizing and research has increased markedly since Guilford's creativity research call in 1950, it may have been limited unnecessarily by the lack of focus on promising divergent cultural perspectives of creativity.