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Effects of Color, Scouring Method, and Age on the Visual Sensibility of Naturally Colored Organic Cotton (NaCOC)
Author(s) -
Park Jangwoon,
Chang Yoon,
Hong Wongi,
Lee Myungeun,
Han Ahreum,
Chae Youngjoo,
Cho Gilsoo,
You Heecheon
Publication year - 2012
Publication title -
human factors and ergonomics in manufacturing and service industries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.408
H-Index - 39
eISSN - 1520-6564
pISSN - 1090-8471
DOI - 10.1002/hfm.20384
Subject(s) - sensibility , colored , boiling , flesh , color discrimination , art , horticulture , chemistry , food science , materials science , composite material , artificial intelligence , computer science , biology , color vision , literature , organic chemistry
In parallel to the social trend of green consumerism and well‐being, the demand for naturally colored organic cotton (NaCOC) continually increases in the textile and clothing industry. The present study examined the effects of NaCOC color, scouring method, and age on the visual sensibility of NaCOC. Two age groups (20s and 30s; 40s and 50s) of women rated three color sets of NaCOC specimens (ivory, green, and coyote brown) treated by two chemical scouring methods (Na 2 CO 3 and NaOH) and two bioscouring methods (enzyme and boiling water) using 7‐point scales of nine visual sensibilities ( bright‐dark ; clear‐murky ; heavy‐light ; vivid‐subdued ; warm‐cool ; fresh‐stale ; strong‐weak ; showy‐plain ; and luxurious‐cheap ). Preferred scouring methods by NaCOC color and/or age group were recommended for each visual sensibility (e.g., preferred scouring methods for fresh sensibility are Na 2 CO 3 for ivory NaCOC, Na 2 CO 3 and NaOH for green NaCOC, and boiling water for coyote brown NaCOC). In addition, the representative visual sensibilities of each NaCOC color (e.g., those of coyote brown NaCOC are dark, murky, heavy, vivid, warm, stale, strong, plain, and luxurious sensibilities) were identified for the women participants. Last, it was demonstrated that a bioscouring method can replace the traditional chemical methods for selected visual sensibilities (e.g., boiling water for luxurious sensibility). © 2012 Wiley Periodicals, Inc.