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Modelling non‐demanders in choice experiments
Author(s) -
Ryan Mandy,
Skåtun Diane
Publication year - 2004
Publication title -
health economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.55
H-Index - 109
eISSN - 1099-1050
pISSN - 1057-9230
DOI - 10.1002/hec.821
Subject(s) - preference , set (abstract data type) , consumer choice , choice set , patient choice , health care , revealed preference , economics , discrete choice , microeconomics , choice modelling , face (sociological concept) , actuarial science , marketing , business , computer science , econometrics , sociology , social science , programming language , economic growth
Discrete choice experiments have the advantage that they can study preferences in health care where revealed preference data is not readily available. However, as a substitute for actual observed market led data, the experimental set‐up for hypothetical situations must mimic the circumstances under which actual choices are made. One situation that a consumer/patient might face is an opt‐out option. They might not choose to accept any of the positive actions available and as such will be a non‐demander of the health care on offer. This paper explores issues raised in the modelling of such data within an experiment looking at women's preferences for cervical screening services. Copyright © 2003 John Wiley & Sons, Ltd.