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Benchmarking as an administrative tool for institutional leaders
Author(s) -
Bender Barbara E.
Publication year - 2002
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.60
Subject(s) - benchmarking , higher education , public relations , business , public administration , political science , marketing , law
This chapter suggests how institutional leaders can use benchmarking to encourage employees, students, and faculty to effect changes in their colleges and universities.