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Balancing fundraising in academic programs and intercollegiate athletics
Author(s) -
King Elizabeth H.,
Sexton Eric L.,
Rhatigan James J.
Publication year - 2010
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.382
Subject(s) - college athletics , higher education , fund raising , public relations , business , pedagogy , political science , advertising , psychology , law
Fundraising for both academic purposes and intercollegiate athletics presents challenges that must be recognized.