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Determining the success of fundraising programs
Author(s) -
Hiles Thomas S.
Publication year - 2010
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.380
Subject(s) - fund raising , higher education , business , public relations , program evaluation , marketing , political science , economics , public administration , economic growth
Evaluating the effectiveness of your fundraising program is much more than simply looking at dollars raised. Other measurements, such as number of visits, proposals submitted, effectiveness in dealing with objections, and effectiveness at managing prospects, can also help university leaders determine the success of their development programs.