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Leading the way: The role of presidents and academic deans in fundraising
Author(s) -
Hodson J. Bradford
Publication year - 2010
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.379
Subject(s) - higher education , public relations , fund raising , business , political science , management , economics , law
Although professional staff can assist with parts of the fundraising enterprise, presidents and deans play the leading role in cultivating and soliciting major gifts to benefit the academic enterprise.