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Strategic planning: The unrealized potential of the 1980s and the promise of the 1990s
Author(s) -
Jones Larry W.
Publication year - 1990
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.36919907008
Subject(s) - strategic planning , higher education , business , strategic thinking , process management , public relations , management science , political science , marketing , economics , economic growth
Lessons learned about strategic planning in the 1980s will make it possible to realize the potential of such planning in the 1990s.