Premium
Outcomes‐oriented marketing
Author(s) -
Kuh George D.,
Wallman George H.
Publication year - 1986
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.36919865307
Subject(s) - higher education , marketing , enrollment management , component (thermodynamics) , business , marketing strategy , public relations , political science , economics , economic growth , physics , thermodynamics
The renewed interest in monitoring students' educational progress suggests that marketing college outcomes may become an indispensible component of a comprehensive enrollment management strategy.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom