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Outcomes‐oriented marketing
Author(s) -
Kuh George D.,
Wallman George H.
Publication year - 1986
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.36919865307
Subject(s) - higher education , marketing , enrollment management , component (thermodynamics) , business , marketing strategy , public relations , political science , economics , economic growth , physics , thermodynamics
The renewed interest in monitoring students' educational progress suggests that marketing college outcomes may become an indispensible component of a comprehensive enrollment management strategy.