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Marketing
Author(s) -
Maust Robert N.
Publication year - 1985
Publication title -
new directions for higher education
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.36919855004
Subject(s) - higher education , marketing , business , public relations , sociology , political science , economics , economic growth
Abstract Marketing may be destined simply to be another management fad unless its proponents address the organizational and developmental issues seriously.