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Institutional advancement and spectator sports: The importance of television
Author(s) -
Anctil Eric
Publication year - 2009
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.366
Subject(s) - higher education , identification (biology) , public relations , college athletics , advertising , political science , sociology , business , law , botany , biology
Encouraging identification with institutions is the purpose of external relations, and televised athletics presents a useful tool.
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