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Institutional brand personality and advertisements during televised games
Author(s) -
Harris Michael S.
Publication year - 2009
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.365
Subject(s) - purchasing , advertising , higher education , personality , product (mathematics) , psychology , marketing , business , social psychology , economics , geometry , mathematics , economic growth
Brands underscore what is distinctive and notable about institutions, important in the minds of consumers interested in purchasing something more than just a generic product.
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