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Old challenges and new opportunities for studying the financial aspects of intercollegiate athletics
Author(s) -
Suggs Welch
Publication year - 2009
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.364
Subject(s) - higher education , college athletics , public relations , business , political science , finance , economics , economic growth
Better data can make clearer the relationships among athletics, institutional finances, and prestige.