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Engagement and institutional advancement
Author(s) -
Weerts David,
Hudson Elizabeth
Publication year - 2009
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.359
Subject(s) - higher education , public relations , public engagement , student engagement , customer engagement , institutional research , business , fund raising , marketing , sociology , political science , pedagogy , social media , law
The Carnegie data offer important information about how institutions allocate funding for engagement and develop marketing and fundraising campaigns to support engagement activities.