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Fixing the net tuition revenue dilemma: The Dickinson College story
Author(s) -
Massa Robert J.,
Parker Annette S.
Publication year - 2007
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.283
Subject(s) - dilemma , higher education , revenue , business , public relations , economics , marketing , public administration , pedagogy , political science , sociology , accounting , economic growth , mathematics , geometry
Dickinson College addressed its net tuition revenue problem through effective decision support, marketing and branding approaches, and pricing and financial aid strategies.