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The 4 Ps as a Guiding Perspective
Author(s) -
Kalsbeek David H.
Publication year - 2013
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.20050
Subject(s) - perspective (graphical) , higher education , institution , orientation (vector space) , institutional research , public relations , sociology , psychology , political science , pedagogy , computer science , social science , geometry , mathematics , artificial intelligence , law
This chapter summarizes some of the themes that characterize a 4 Ps orientation to institutional retention strategy and offers an example of how one institution has used this approach to structure its retention efforts.