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Framing Retention for Institutional Improvement: A 4 Ps Framework
Author(s) -
Kalsbeek David H.
Publication year - 2013
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.20041
Subject(s) - framing (construction) , higher education , institutional research , data retention , retention rate , employee retention , process management , business , public relations , computer science , political science , marketing , engineering , structural engineering , law , computer security
This chapter introduces a 4 Ps framework for student retention strategies— profile , progress , process , and promise . This framework provides a comprehensive approach to focusing retention research and strategies in ways that can improve institutional retention and completion rates.