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The Collegiate Ideal and the Tools of External Relations: The Uses of High‐Profile Intercollegiate Athletics
Author(s) -
Toma J. Douglas
Publication year - 1999
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.10507
Subject(s) - college athletics , higher education , ideal (ethics) , public relations , sociology , political science , pedagogy , law
Abstract High‐profile athletic programs contribute to the collegiate ideal and are used by many institutions to provide connections to their internal and external constituents.