Open AccessObstacles to the development of the organic food market in Poland and the possible directions of growth
Author(s) -
JarczokGuzy Magdalena
Publication year - 2018
Publication title -
food science and nutrition
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.614
H-Index - 27
ISSN - 2048-7177
DOI - 10.1002/fsn3.704
Subject(s) - ignorance , marketing , sample (material) , snowball sampling , business , food market , organic product , work (physics) , market research , market development , point (geometry) , agriculture , economics , geography , engineering , political science , mathematics , mechanical engineering , market economy , chemistry , statistics , archaeology , chromatography , law , geometry
The general purpose of the work was to assess the development of the organic food market in Poland and to indicate the reasons for the limited development of this market from the marketing point of view. To carry out the research, a survey has been conducted on a sample of consumers to check the attitude of Polish consumers to organic food and to the marketing elements associated with this food. Consumers’ knowledge about this food in Poland and shopping habits have also been examined. The reasons for the limited development of this market in Poland have also been diagnosed. The survey conducted on a sample of consumers shows that almost all the people (94%) have heard about organic food but the reason for the lack of interest in organic food by the consumer is ignorance about its labeling (20%) and high prices (48%). The research has been made on 1159 customers from Silesian Voivodeship. In selection, the snowball method has been used as a selection method, then the statistical analyze has been made with using Excel.