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The advertising controversy, evidence on the economic effects of advertising, Albion, M.S. and Farris, P. W., Boston: Auburn House, 1982. Price: £20.50/$19.95 (paper). Pages: 224
Author(s) -
Cubbin John
Publication year - 1983
Publication title -
journal of forecasting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.543
H-Index - 59
eISSN - 1099-131X
pISSN - 0277-6693
DOI - 10.1002/for.3980020209
Subject(s) - queen (butterfly) , advertising , citation , library science , computer science , business , hymenoptera , botany , biology