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Strategic planning and forecasting
Author(s) -
Naylor Thomas H.
Publication year - 1983
Publication title -
journal of forecasting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.543
H-Index - 59
eISSN - 1099-131X
pISSN - 0277-6693
DOI - 10.1002/for.3980020203
Subject(s) - strategic planning , management science , computer science , portfolio , modern portfolio theory , strategic management , conceptual framework , operations research , process management , economics , business , management , finance , engineering , sociology , social science
This paper examines the role of forecasting in strategic planning through the use of analytical portfolio models and corporate simulation models. It also outlines a conceptual framework on which it may be possible to develop a theory of strategic planning—namely, microeconomic theory. It, finally, describes a practical application of this theoretical framework, known as the strategy matrix. It concludes by noting the importance of forecasting as an input to the strategy matrix.