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Self‐Restraining Bass Models
Author(s) -
Liang Xiaoying,
Xie Lei,
Yan Houmin
Publication year - 2015
Publication title -
journal of forecasting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.543
H-Index - 59
eISSN - 1099-131X
pISSN - 0277-6693
DOI - 10.1002/for.2346
Subject(s) - bass (fish) , early adopter , innovation diffusion , econometrics , diffusion process , economics , computer science , fishery , biology , knowledge management , operating system
We extend the classic Bass diffusion model to address the case in which existing adopters could depress the growth of adoption, i.e. the diffusion process is self‐restraining. Two modified Bass models are proposed according to whether the negative depressive effect is exerted on potential adopters or existing adopters. We then characterize the diffusion paths for several generalizations. Copyright © 2015 John Wiley & Sons, Ltd.