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Strategy as the focus for evaluation
Author(s) -
Quinn Patton Michael,
Patrizi Patricia A.
Publication year - 2010
Publication title -
new directions for evaluation
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.374
H-Index - 40
eISSN - 1534-875X
pISSN - 1097-6736
DOI - 10.1002/ev.343
Subject(s) - strategic planning , strategic thinking , strategy implementation , process management , strategic management , government (linguistics) , profit impact of marketing strategy , focus (optics) , business , profit (economics) , management science , knowledge management , strategic financial management , computer science , marketing , economics , linguistics , philosophy , physics , optics , microeconomics
Strategic thinking and planning have long been the focus of management training and organizational development, but strategy is a new unit of analysis for evaluation. The authors examine the increasing attention given to being strategic in the private sector, in government, in philanthropy, and in the not‐for‐profit sectors. To respond and adapt to concerns about the implementation and impacts of strategy, strategy needs to be evaluated. The authors look at what strategy is, offer a framework for evaluating strategy, consider issues in strategic evaluation, and examine opportunities for strategic learning based on evaluating strategy. © Wiley Periodicals, Inc., and the American Evaluation Association.