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Design Principles for Data Visualization in Evaluation
Author(s) -
Evergreen Stephanie,
Metzner Chris
Publication year - 2013
Publication title -
new directions for evaluation
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.374
H-Index - 40
eISSN - 1534-875X
pISSN - 1097-6736
DOI - 10.1002/ev.20071
Subject(s) - visualization , computer science , context (archaeology) , software , data visualization , data science , information visualization , product (mathematics) , human–computer interaction , world wide web , data mining , programming language , paleontology , geometry , mathematics , biology
Data visualization is often used in two main ways—as a tool to aid analysis or as a tool for communication. In the context of this issue, in this chapter we are focusing on the latter. At its most essential, the communication goal of data visualization is to grab audience attention and help them engage with the data such that the resulting product is increased understanding, regardless of the software platform or programming ability of the author. © Wiley Periodicals, Inc., and the American Evaluation Association.